NFL 'Somebody'

Some projects just mean more. Especially when it comes to helping kids reach their full potential. Featuring a cast of real kids from youth organizations like Big Brothers Big Sisters, InsideOut Initiative and Special Olympics, we got them to recite Rev. William H. Borders’ poem ‘I Am Somebody’. The film was beautifully shot by Savanah Leaf at Park Pictures and ran during the Conference Finals and the Super Bowl.