The great Nike football campaigns of the past always made icons of their stars. For these women lighting up the pitch during the 2023 World Cup, our brief was no different. To turn these awesome athletes into household names. So ahead of the tournament, we made films and over 800 pieces of content for all these ballers that showed the world who they are and what they’re about. Which then culminated in one big, glorious anthem spot that two dope dudes called Ted and Ashley wrote.
Flowers to Fleur Fortune who directed Debinha, Matthew Frost who directed Alex Morgan and Gary Levesque who made us reminisce Saturday morning 80s cartoon by animating Megan Rapinoe. Not forgetting Alaska who shot the Anthem spot.
'What The Football' Nike Women's World Cup '23 Anthem Film. Creative by Ted and Ashley.